Cambria Green Special Area Plan.
Growing tourism, protecting what makes it special.
Tourism
Tasmania is becoming an increasingly popular destination for interstate and overseas visitors.
Visitor numbers to Tasmania were up 8% in 2017 from the previous year, with 1.28 million visitors coming to the state . There was a net 19% growth in international tourism arrival numbers from the year 2012 to 2015, notably a 281.6% increase in tourist numbers from China, resulting in the largest number of overseas tourists in that year.
Tourism Tasmania data shows that there was a 10% increase in visitor numbers arriving at the East Coast during 2017 from the previous year, with 377,600 visitors visiting the region from interstate and overseas. The most popular activities and experiences which visitors to the state participated in during the 12 months to September 2017 include (in total visits); bushwalking (587,422) visiting historic sites and attractions (532,697), visiting National Parks (530,688), visiting museums (411,962), visiting craft shops (399,451) and visiting local food producers (377,465) .
Most popular activities for visitors to Tasmania over 12 months to September 2017
Tourism 2020.
Tourism 2020 is an Australian and state government policy direction to respond to opportunities in the tourism industry. The following are the policies that were agreed upon:
- encourage high-quality tourism experiences, including Indigenous tourism
- limit the tax, red tape and other regulatory burden industry faces
- undertake coordinated and effective marketing campaigns to drive demand
- work with industry to support the development of tourism infrastructure that can drive demand.
These were further elaborated on in 2014 with the Tourism 2020 Implementation Plan (2015- 2020). Targets were identified for the growth of the tourism industry to between $115 and $140 Billion. Of relevance is a substantial increase in the number of rooms, aviation capacity, and skilled tourism workforce.
The education and training of tourism skills is an important component of ensuring that the tourism industry is competitive globally, along with an emphasis on the ‘integration and implementation of destination management planning processes and actions into local government planning’
“From concept to construction, our standard is ‘measure twice, build once.’ Cambria aligns private capital with public benefit—supporting jobs, safeguarding landscapes, and elevating visitor experience. Progress that lasts.”
— Sterling Oak Investment Group